A real novelty at FARE
For the first time, we developed this year's FARE catalog completely in-house:
The ideas, design, texts and implementation of the "UMRELLA BOOK" all took place in-house at FARE.
The result is something to be proud of - and we are very proud of it.
ENJOY THE RAIN - ENJOY THE SUN - ENJOY THE NIGHT
For the first time in our history, we are featuring a parasol on the cover, because we also offer the proven FARE quality in this product category.
And the brightly illuminated Skylight model on the back cover shows that our umbrellas are also the right choice in the dark.
The product pages: clear, informative and emotional
The entire catalog was developed with real passion at FARE. Our focus was on ensuring that all the important information for each umbrella is clearly arranged on one page and that the catalog remains compact at the same time. That is why we have only shown one product per catalog page. QR codes lead to the corresponding product videos, while detailed views and facts about each item, including advertising options, are always found in the same place. A punched-out index ensures that you can go directly to the category or product you are looking for. This makes it easier to find your way around, that's a real bonus!
Behind the scenes
Most of the photos for the new catalog were taken with and even at FARE. We also organized the shootings from start to finish together with the advertising agency DINERS . The special thing about it? Our models were not professionals, but many wonderful FARE colleagues and their children, for whom the shoots were particularly exciting.
The locations were very varied. For example, photos were taken at FARE itself - including on the outdoor area around our modern office building. And one of our warehouses was simply transformed into a complete photo studio for a day. Outdoor locations included Jahnplatz in Lüttringhausen, Lennep railroad station, a campsite at the Bevertalsperre and the University of Wuppertal.
Fotos: FARE, pixabay